In NBA legend Allen Iverson’s rookie year 30 years ago, he made more than just an impact on the court. Not only was he drafted by the Philadelphia 76ers as the first overall pick of the season, he also formed a partnership with Reebok and launched a fashion-forward sneaker that was an immediate streetwear hit. This sneaker, launched in 1996, was called The Question, a reference to Iverson’s iconic nickname “The Answer”. Now, the Question sneaker is back and has been revamped for the 2026 market with 3D printing.

For its latest sneaker launch, sportswear brand Reebok worked with Iverson and footwear 3D printing specialist Zellerfeld to redesign the classic 90s shoe. This new sneaker, dubbed the Reebok Question 96/26, officially launches next week on August 25th 12pm EST via the Zellerfeld platform.

In terms of the 3D printed shoe’s design, there are some notable references to the original Question sneaker, including the two oval-esque pods above the shoe’s sole. In the 1996 Question, these pods were based on Reebok’s Hexalite technology, an aerospace-inspired hexagonal structure engineered for impact absorption. In the 3D printed sneaker, the “pods” themselves are an aesthetic choice since the entire shoe is engineered for performance and comfort.

Allen Iverson and Reebok revamp 90s sneaker with 3D printing

That is, the Reebok Question 96/26 is manufactured in a single piece using Zellerfeld’s own 3D printing technology and integrates a variable internal structure informed by support, function, and comfort requirements. In more specific terms, the internal geometry of the sneaker features denser areas where structure and support are needed, like the toe and sole, and less dense zones where flexibility is required, like the tongue and sides. This is all achieved using a single material, a flexible TPU.

Another similarity between Iverson’s original sneaker and this new launch is the positioning of Reebok’s Vector logo, which remains in the midfoot, centered above the two pods. Unlike the original shoe which had a contrasting colorway (red on white), the 3D printed sneaker is monochromatic. To date, two colorways have been revealed: white and purple. The 3D printed sneaker also features a slip-on design, rather than a laced structure.

Iverson’s latest collab with Reebok signals—once again—the growing trend of 3D printed footwear. Zellerfeld alone has teamed up with several notable brands and designers to launch 3D printed shoes. Even just staying in the basketball world, Zellerfeld recently launched a 3D printed post-workout recovery sneaker in partnership with Baron Davis’ brand OverDose. The footwear manufacturer also has recent partnerships with sportswear giant Nike, Justin Bieber’s brand SKYLRK, and flip flop company Havaianas. Moreover, Zellerfeld works with many up-and-coming footwear designers, offering a marketplace and on-demand production services for a variety of innovative 3D printed shoes.